| Decorated chinaware
sends a message to the consumer |
| It
tells them "I'm successful." This translates to: This company must
do a great job that meets and exceeds customer expectations. That's
why they're successful. I can expect a great product here!
Accordingly, it sets the stage for success. |
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| The Power of Branding |
| Patrick Hanlon, author of Primal
Branding, notes "Companies that become favorite brands are worth a
multiple many times that of bottom-line-driven organizations.
Statistics vary on exactly what that multiple might be, but a recent
Fast Company article states "Research suggests that
brands that engage consumers emotionally can command prices as much
as 20% to 200% higher than competitor's."" |
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| The Restaurant Business
is really "The Entertainment Business" |
There's enormous competition for the
consumer dollar. Decorated chinaware is a great way to enhance
the dining experience and at the same time, distinguishes you from
the competition.
"Decorated dinnerware is candy for the eye" and adds to
the entertainment value of the dining experience. |
| |
| Cultural Icons |
| Decorated chinaware of today will be
the cultural icons of tomorrow. Collecting vintage decorated china
has become enormously popular. It evokes a time when life felt a bit
more secure, when wide-eyed innocence was the norm, when
craftsmanship mattered. It's culturally and emotionally linked to
the American society even today. When your guests experience your
chinaware... they're experiencing the related cultural emotions as
well. |
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| Low Minimum Quantities |
| We run a close knit, quality
oriented shop requiring only 144 pieces for custom decorating. Sure
we do more, as many as you need... but the minimums are very low
compared to other companies. If you can find someone to customize in
the USA, they normally require a minimum of 2,400 pieces. |
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Bottom Line?
That's the whole point... bottom
line results come from
the integration of the whole package. Combine a great
product with outstanding service and a great presentation...
and you've achieved it all. We're just one of the "cogs"
in the wheel, proud to be a part of your success! |
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Presents
Custom Chinaware
